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Brief / Revamping a new kind of boarding pass that could enhance better user experience
Users / People who do not flight often or new to flying
Users / People who do not flight often or new to flying
This project was a part of my Master's program created during the spring of 2019. We were asked to research and come up with a new type of boarding pass that even people who never flight before could navigate needed information right away when they look at the new boarding pass. What if a boarding pass made your life easier?
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THE PROBLEM
This is actually a pain-point in my life that I have never realized before: You were forced to read not-user-friendly airplane tickets.
Information: A collection of oddly formatted times and sequences that requires significant attention to decode. In some cases, there are much more than needed information.
Users: Though boarding passes are supposed to be user-friendly for customers, airline staff and automated machines, their layouts are usually confusing.
Information: A collection of oddly formatted times and sequences that requires significant attention to decode. In some cases, there are much more than needed information.
Users: Though boarding passes are supposed to be user-friendly for customers, airline staff and automated machines, their layouts are usually confusing.
USER
RESEARCH
RESEARCH
- I wen through all of my boarding passes carefully and define which kind of information is not needed for a simple boarding pass.
- I also talked to my mom, dad, and some older relatives who are not flying often and asked them to decode my boarding passes.
- I also talked to my mom, dad, and some older relatives who are not flying often and asked them to decode my boarding passes.
CONCLUSION
- It took at least 20 seconds for them to focus on each section to decode
- Some thought the layout for the texts were too dense despite the long size of the ticket.
- Some thought the layout for the texts were too dense despite the long size of the ticket.
Result
I decided to keep only necessary information such as:
- Airport
- Flight number
- Passenger's name
- Date
- Terminal
- Seat
- Gate
- Boarding/Arriving time
The boarding passes were made in mind that in can be printed as boarding tickets or online boarding on mobile.
Though a lot of airlines print colored tickets, my solution could be printed using only black ink to use existing boarding pass printers and not increase cost implications of printing.
- Airport
- Flight number
- Passenger's name
- Date
- Terminal
- Seat
- Gate
- Boarding/Arriving time
The boarding passes were made in mind that in can be printed as boarding tickets or online boarding on mobile.
Though a lot of airlines print colored tickets, my solution could be printed using only black ink to use existing boarding pass printers and not increase cost implications of printing.
